San Diego (January 21, 2021) – ImageWare® Systems, Inc. (OTCQB: IWSY), a leader in biometric identification  and authentication, is pleased to announce the appointment of AJ Naddell to the newly created position of  Vice President, Go-To-Market and Portfolio Strategy effective January 18, 2021. 

Naddell collaboratively and strategically develops powerful, revenue-driving go-to-market programs. His specialty sits at the convergence of Product Management, Marketing, Product Design, Sales and Customer  Success. He will work closely with the marketplace to help ensure ImageWare’s delivery of existing mission  critical offerings, as well as driving future customer needs. 

Naddell joined IBM in 2017, where his most recent position was Program Director of Product Management-AI  Applications. In that role, he led the effort driving transformation and modernization within a 30-year-old  portfolio of products, infusing AI (Artificial Intelligence) and IoT (Internet of Things) into the legacy solutions  to help optimize customer’s operations.  

He was responsible for launching several complex AI solutions. One of which was completed within 90-days  from ideation, design, development, then closing the first deal within only 15 days from launch. One year from  launch, this product has double digit customers and has delivered significant revenue. 

Prior to IBM, Naddell led electric truck Sales and Business Development in North America for BYD, a China based leader in the electric vehicle space. He drove considerable business for BYD’s new heavy duty electric  trucks with customers such as Pepsi Frito-Lays, Port of Los Angeles & Long Beach, CA., Port of New York/New  Jersey, and others. 

Naddell is a graduate of Washington University in St. Louis with a Bachelor of Science in Business  Administration. Before turning his focus in business, Naddell studied biomedical engineering and systems  engineering with a focus in pre-med, while conducting research in oncology and stem cell biology at the  Washington University School of Medicine in St. Louis. 

Kristin A. Taylor, Chair, President and CEO of ImageWare, said, “We are thrilled to welcome AJ to the  ImageWare team. I know from my years of experience working with him what a talented, focused and driven individual AJ is. He will work closely with Engineering, Product Management and Sales.  

“AJ and his team have already begun to develop key messaging and sales collateral in preparation of our  successful launch of enterprise products into the market on February 1, 2021. He will then shift his focus to Law Enforcement/Public Safety, and towards the end of the year, turn to our biometric smart badge  technology.” 

Naddell said, “I’m truly excited by the value and market potential of ImageWare’s biometric authentication  and identification technology. Cybersecurity is a hugely important, burgeoning sector – and the opportunity  to join the Company’s talented leadership team and help drive the Company’s market success is the next  important challenge I look forward to conquering.” 

About ImageWare® Systems, Inc.  

Founded in 1987, ImageWare provides defense-grade biometric identification and authentication for access  to your data, products, services or facilities. We are experts in biometric authentication and considered a 

preeminent patent holder of multimodal IP, having many of the most-cited patents in the industry. Our  patented IWS Biometric Engine® (BE) is the most accurate and fastest biometrics matching engine in the  industry, capable of our patented fusion of multiple biometrics. Part of our heritage is in law enforcement  having built the first statewide digital booking platform for United States local law enforcement – and  more than three decades of experience in the challenging government sector creating biometric smart cards  and logical access for millions of individuals. We are a “biometrics first” company, leveraging unique  human characteristics to provide unparalleled accuracy for identification while protecting your identity.  Please visit

Forward-Looking Statements 

Any statements contained in this document that are not historical facts are forward-looking statements as  defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,”  “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “if,” “should” and “will” and  similar expressions as they relate to ImageWare Systems, Inc. are intended to identify such forward-looking  statements. ImageWare may from time to time update publicly announced projections, but it is not obligated  to do so. Any projections of future results of operations should not be construed in any manner as a guarantee  that such results will in fact occur. These projections are subject to change and could differ materially from  final reported results. For a discussion of such risks and uncertainties, see “Risk Factors” in ImageWare’s  Annual Report on Form 10-K for the fiscal year ended December 31, 2019 and its other reports filed with the  Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended. Readers are  cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates  on which they are made.

Media Contact:                                             Investor Relations:
Jessica Belair                                                Terri MacInnis, VP of IR
ImageWare Systems, Inc.                             Bibicoff + MacInnis, Inc.
(310) 717-0877                                             (818) 379-8500 x2
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