Is fear of government legislation putting your business at risk?
Companies have begun facing steeping fines in the wake of GDPR, and now with the passing of the California Consumer Privacy Act (CCPA) in the US, more and more states are passing even stricter privacy laws. Nevada has already passed a similar law, and while California is the first to pass laws of this severity, 14 other states have similar legislation in the works.
CCPA is the stringent legislation demanding companies become accountable for managing personal data of California residents. This law defines personal data as “information that identifies, relates to, describes, is capable of being associated with, or could be reasonably linked directly or indirectly, not only with a particular consumer, but a household, and even a device.”
This is the most encompassing data privacy legislation to date, making GDPR pale in comparison.
While companies are facing pressure to be compliant with tighter laws and improve their security, the average end user is pushing back against using the most secure form of identity proofing and authentication possible: biometrics. Why is this? What can businesses do today to improve their identity security, remain CCPA compliant, and also streamline user adoption?
Register to watch the webinar where industry leaders provide guidance on CCPA, how to introduce truly modern identity and privacy management to your company, and why it’s essential to implement improved identity security today.
Identity is the new security perimeter.
Regulations like CCPA and GDPR are putting more power back in the hands of consumers – the same people whose data has been bartered, sold, and manipulated for decades. The same consumers who have watched companies passively allow their private data to be hacked. While these regulations are targeting the giant data collecting and processing companies, nearly every mid- to large-sized business is going to be impacted. Companies with any sort of personally identifying information (PII) will have to comply with CCPA if they do business in California. This will include digital information, like email or IP address, but also physical information, such as phone number or mailing address. Even if your company doesn’t harvest or process data at large scale, if you have contact information for California customers, you probably should be ready for CCPA.
Kathleen Glass, VP of Marketing, Americas, 2B Advice
Michael Senger, VP of Global Marketing, ImageWare Systems, Inc.
Register below to watch the on-demand webinar!